Posted on April 6, 2016 by Tarbuton & Startup18

IAC EITANIM TEENS BRANDING ISRAEL May 1

IAC Eitanim Teen Leadership Program

Shaping the Leaders and Entrepreneurs of tomorrow.

Date: May 1
Time: 5:00 – 8:00 p.m.
Location: Tarbuton @Ken Jewish Community on San Diego Jewish Academy campus. Upper school, 2nd floor of the Gymnasium. 11860 Carmel Creek Rd, San Diego, CA 92130
RSVP: click here

Come and try it for FREE – Sample Session on May 1.

The Sample session will focus on BRANDING ISRAEL

Today, especially in the United States and in Europe, young people perceive Israel in an unfavorable light. Many tend to hold Israel to a double-standard and ignore all the good that Israel provides to the world. Some of Israel’s most notable contributions include innovation in high-tech and medical fields. In recent years, pro-Israel activists have embarked on a mission to brand Israel in a more realistic and favorable image.

Using the concept of Research, Plan, Execute and Present, in this session participants will learn about Israel as a startup nation. They will research the countless innovations that come out of Israel, discuss target markets and SWOT analysis and then re-brand Israel and pitch their new ideas in a presentation.

Skill Goals: Research; story boarding; branding; marketing; presentation design

Knowledge Goals: Israeli innovation; Israel

Local business mentors: Guri Stark and Mitch Simon (see bios at link below)

More info on the program for Fall 2016-2017: click here